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Daily Archives: July 18, 2020

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breaking down customer segmentation

What is Customer Segmentation? And How Can It Drive More Revenue for Your Business

Customer Journey & StrategyBy adminJuly 18, 2020

You have surely heard how personalization is one of the key strategies to grow your business in 2019. But what does it really mean? At first glance, creating customized content might sound like an easy process. However, personalization without customer segmentation is basically impossible to do. You need to study your customer base first in order to…

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