Business owners know that customer loyalty is the lifeline of a sustainable business. Your business needs to be great at providing an experience and product that customers love. In this blog, we’re going to discuss how you can scale customer loyalty plans.
Automating Parts of Engagement
Automating parts of engagement can allow a small business owner to dramatically increase productivity. Having a system that engages with customers on important dates or events can enrich those relationships.
For example, we recently started building a campaign that focuses on emailing a special video after a new customer has made their fifth purchase.
In fact, this video gets sent out to every new customer that reaches 5 purchases. As a result, we’re able to show the customer that we’re grateful for their business.
Timing is another component of engagement. Time is one of the most invaluable components of a business. Every day you want to focus on delivering timely experiences for every customer. Entreprov provides a solution that allows you to manage 1 on 1 relationship with customers. In conclusion, you’re going to enhance customer relationships when you can provide timely customer engagements topped off with a personal touch
Building 1 on 1 Relationship at Scale
Building personalized relationships is one of the most powerful things for small businesses. According to Super office, 86% of buyers are willing to pay more for great customer experience. List some things that can help you build better relationships with your customers.
If you have a lot of customers, find a tool that can help. For example, a small business with hundreds of customers may not have a way to interact with every person. The areas you can boost your productivity and communication is centered around messaging.
Some of the areas you can increase productivity through automating includes:
- Email Communication
- Text Messaging
Through marketing automation, you can automate a large portion of your customer engagement campaigns. This can improve your ability to engage consistently with the customer.
You need tools that can help you effectively reach every customer. We focus on tools that interact 1 on 1 with customers at every part of the life cycle.
Personalizing the Relationship with Buyers
Building a personal relationship with your biggest customers should be a priority. However, it’s not as easy to do for small business owners without automation. By utilizing automation tools, you can increase your ability to build relationships with every customer.
In addition, you can cater to the specific needs of your customers with incredible timing. As a result, you’re going to increase your customer engagement and drive sales.
Automating parts of engagement can help a small business handle large customer bases. Scaling 1 on 1 relationship building is key to success for small businesses. Building 1 on 1 customer relationships will drive engagement and revenue. In conclusion, scaling customer loyalty is possible with the right tools and strategy.
Finding new customers can be challenging for most small businesses. You’re constantly working to balance limited resources and time. Collaborating with other businesses is a great way to grow your customer base. In this article, we’re going to discuss a few ways collaboration can drive growth in your business.
Collaboration allows fellow businesses to share potential customers. For example, different businesses bring new customer networks. You want to be constantly exposing your business to a new customer base.
We had a diverse group of tech professionals and wine experts that attended. The event resulted in everyone building new relationships and sharing ideas. In fact, the owner loved the event and the influx of new strategies. In conclusion, collaboration breeds many benefits including new customers.
Collaboration Breeds Innovation
Collaboration helps business owners become more innovative and progressive. For example, I had a chance to connect with Jenna from the Junior League of Richmond. This is an organization that is dedicated to developing women of excellence.
They’ve been around since 1927 and still going strong. They run various types of events such as popup clothing sales events and Touch the truck for kids.
After learning more about their organization, I was intrigued by how they get their brand to the people. I noticed they’re partnered with over 30 companies. Although you might not need to find 30 partnership, finding a few partnerships can benefit your business and drive new customers. As a result, you will be able to grow your customer base and build those relationships.
Strengthens Your Brand
Through collaboration, you can strengthen your brand and public perception. For instance, associating your brand with the right partners breeds credibility. You want people to associate your brand with positive and credible experiences. As a result, we’re always looking for bigger companies we can partner with that can add value to our business.
The more positive exposure you can create, the more customers you can attract. In conclusion, partnering up for events or projects can increase your business longevity.Overall, working with other businesses opens the door to sharing new customers. Collaboration creates an opportunity for innovation by sharing ideas and practices.
In addition, you strengthen your brand by partnering with the right companies. In conclusion, finding new customers can be expedited when you think strategically.
Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom tools to help businesses increase customer retention and engagement. Sign up for our newsletter to learn more customer engagement strategies.