It can be a real struggle to get the attention of new customers these days. With e-commerce, shoppers have almost unlimited options to get exactly what they want. This means that getting them to purchase from your brand can truly challenging, to say the least. That’s why we want to present you 7 secrets to get more customers and improve your business.
Just remember… Customization and personalization are two main key points to attract new customers. Besides that, this strategy can be integrated into almost anything you do!
1. Understand the Psychology of Your Customer
How well do you know your customers? It’s crucial to understand your customer mindset in order to provide the right value. In fact, it becomes extremely difficult to define strategies to get new customers, when you don’t know the psychology of your current ones.
Now, your brand might be unique and incredibly sophisticated. However, if you don’t know the preferences and habits of your customer base, how are you supposed to reach or even engage with them?
I had the chance to talk to Lisa Marie from Visette Boutique and she truly sees the value in understanding the psychology of the customer. She explained that knowing what your customer likes, dislikes, as well as their habits, definitely helps you (as a brand) to give them a better experience.
2. Great Timing Precedes Loyal Customers
Most things in business have their own timing and getting loyal customers are no exception. The second point of our secrets to getting more customers will require you to review or create timely engagement process for your customers. You can’t expect people to simply come back because you have a great product or service.
You need to build a strong loyalty program with effective strategies. For example, you should get in touch with your customers a few days later after purchase. Their memory will still be fresh and that’s the perfect moment to advertise other products of their interest. You can also share your values and exceed expectations to build a better relationship. In the example below, we illustrate how new customers start the onboarding process immediately after getting started.
3. Celebrate Your Customer
Something that many business owners tend to dismiss is the “thank you” moment. Now, this is a great time to remember that your business only exists because of your customers. Without them, you’d be out of business in no time!
It’s important to celebrate your customers and it’s not only a matter of good manners. It’s also a great strategy to build a relationship with your customers. In other words, building and stimulating their loyalty to your brand through the old fashion way.
Moreover, as As Gary Vaynerchuk stated in The Thank You Economy: “When given the choice, people will always spend their time around people they like.” So, if people like your business, they will most likely choose you. But first, you need to earn their approval.
4. Develop an Engagement Strategy
Another point that many brands don’t take seriously is the engagement factor. How often do you ask your customers about their opinion? Developing an engagement strategy will not just reveal that your customers’ feedback is important to you. It will also provide data about their preferences and interests.
If you are developing a new product or service, then engagement can save you a lot of time and resources. You simply have to ask your customers and draw a conclusion from the data you receive from them. Sometimes, it is that simple.
5. Eliminate Small Business Challenges by Building Community
Every small business faces the same standard challenges whether they are large or small. But by building a community you can decrease the amount or severity of each challenge. You can also find some peace of mind by knowing that your community will be there to assist you and make things a little bit easier.
On the other hand, it’s important not to lose control. The business is yours and yours alone. You should be the one on the wheel and facing the challenges. It is true that every challenge represents another opportunity to compete. But keep your reality check in order.
6. Personalized Communication is King
You probably have heard how personalization is the future of marketing. But what you probably didn’t know is that tailored marketing materials can increase personalization and trigger individual interactions through engagement.
Now, there is no “one size fits all” strategy for personalized communication but you should understand that every client is different. As such, you should use different channels and ways of communication to reach your customers.
In the end, if you establish a pleasing interaction with your customers, there is a great chance they will get a positive impression of you and be open for further engagement. As the relationship develops, you will get loyal customers instead of satisfied customers, who might even recommend you to their friends and family.
7. Networking Can Bring You More Value Than You Think
Small business owners generally commit the mistake of looking at other brands as mere competition. But that’s not always the case. When it comes to local business, networking can really make the difference for everyone involved.
Interaction and collaboration between businesses can open new doors to bigger and better scenarios, such as organizing events, meetups, and even promotions together. Online content sharing can also generate more traffic and attract new customers between brands.
At the end of the day, if more customers show up then there is no real loser. Everyone will come out as a winner and the supposed “competition” can actually help your business grow.
Start Applying These Secrets to Get More Customers
Getting more customers can be tricky everywhere whether you’ve got an online business or a local shop. For instance, challenges should be perceived as opportunities instead of issues that need to be fixed. If you want to attract more clients, then it’s time for a change.
Rethinking your loyal program and your engagement strategy can help you get started. But don’t forget the other five secrets to get more customers mentioned above. They are just as important in the path of growth and success for your brand.
If you need advice on how to improve your loyalty program, please feel free to get in touch with us or book a consultation.