Most businesses need customer loyalty to survive. In fact, customer loyalty is one of the most important pieces to sustaining a business. As a business owner, you should be constantly testing ways to increase loyalty. Recently we connected with over 25 businesses to explore some of the most powerful approaches to loyalty.
The Experience
Creating a memorable experience can be a powerful way to keep your customers. For example, one of our current clients builds personalized workout plans that are geared towards the client’s needs. This comes with a personalized training regimen and videos. You get access to videos that you can use at your leisure along with in-person guidance. In conclusion, you’re able to workout wherever you want and still have the personal trainer experience.
Being Unique
Being unique can be a powerful way to stand out from competitors. For example, having an all denim clothing shop may fit a specific niche. However, being the only denim shop in town holds value in itself. Although this may not be an immediate option for you, how you communicate can be unique. Think of ways your brand can share its unique personality. Creating personalized experiences that show you listen can be huge for your business.
Personalized Engagement
Finding the best ways to connect with your customers can yield high returns. For instance, knowing whether text or email is the most effective for promotions. Customers have their own unique preferences with communication. In addition, sharing with customers products or services they really care about drives revenue. As a result, you will increase revenue by driving loyalty.
The experience can be the reason your customers come back. Being unique always catches people’s attention. High customer engagement leads to an increase in retention. Customer loyalty is the foundation of a sustainable business.
Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom tools to help businesses increase customer retention and engagement. Sign up for our newsletter to learn more customer engagement strategies.
