One of the most overlooked components of a successful business is customer retention. You want to have repeat customers regardless of your model. We’ve worked with clients across several industries and have noticed effective ways to increase customer engagement. Today, we’re going to discuss three ways to increase customer engagement.
Personalization Increases Customer Engagement
Personalization is one of the most powerful ways to increase customer engagement. For example, Sending discounts for birthdays can get customers attention. Another example would be promoting complementary products based on past purchases. You want your customers to see that you’re listening to them. Experiment with different approaches to create the wow factor with your customer service. Rewards programs can be a great way to develop personalized experiences. As a result, you’re going to see a higher engagement level from delighted customers.
Listen to Your Customers
Plan time to connect with your customers through scheduled events. For example, user groups can be a great way to get customer feedback. Ask questions and listen to what your customers are saying. You want to learn about your customer’s likes, dislikes and what can be improved. Lastly, reward the attendees since they’re investing time to help you. In conclusion, you will have the insight to improve your product and ultimately increase engagement.
Humanize Your Brand
Engaging customers want to know that there’re real people behind your brand. Make time to connect with your customers through events, community service or simple videos. Customers still enjoy a true human connection despite all the advancement in technology. For example, Entreprov always posts videos that talk about major updates or community-related events. In conclusion, you’re building a fanbase instead of only selling a product.
Customer retention should be at the top of your priority list. Personalization is all about creating intimate experiences that connect with the customer. Building repeat customers are ultimately the life of your business longevity. Sign up for our newsletter and get all 10 tips for increasing customer engagement.
Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom tools to help businesses increase customer retention and engagement.