Ballard Vine Works started back in 2013 with the idea of using aged wine barrels to build beautiful decor. Every item is handmade from specialty wood sourced from local aged wine barrels. Starting with Entreprov three months prior, we grow their online sales shortly after starting with us.
ballardvineworks.com receives significant foot traffic to their physical location. However, their website needed to be updated and no follow up plan existed for customers. Ballard Vine Works wanted to develop a follow up plan for customers that would increase repeat purchases. Also, having a fluid website makes repeat purchase much easier.
The Personal Touch Engagement Affect
Ballard Vine Works teams up with Entreprov to layout a transition plan to Shopify platform and develop an engagement plan for customers. Currently Ballard Vine Works needed follow up messaging for all customers purchasing their product. We created a series of email campaigns that focused on seasonality and timely engagement for customers. Specific examples included Mothers day, Summer promotions or Weddings.
We spent time understanding the key roadblocks with the business. This consisted of asking the owners critical customer engagement questions and identifying opportunities for growth.
As new customers enters the email journey, we can track, test and optimize the campaign based on the click rates and purchase conversions. Due to the nature of the business, emails are only sent out of certain times of the year. We factored in that these customers want information about deals during certain times of the year compared to weekly deals.
Over the course of the campaign, we can see who’s showing the most engagement and interest in the content.
Since the launch of the new website, we’ve generated over $1100 in online sales within 3 weeks of launching. Prior to working with Entreprov, Ballard Vine Works had no follow up engagement strategies for existing customers. We created and implemented an engagement campaign to give every customer a personal touch experience that engages them.