1. We spent time understanding the key roadblocks with the business. This consisted of asking the owners critical customer engagement questions and identifying opportunities for growth. We discovered Ballard Vine Works needed a new functional website and a campaign that engaged customers after purchases.
2. Next our team focused on migrating Ballard Vine Works to a new functional website. Once we completed the migration, we focused on building an engagement campaign. We wanted to start building relationships with every new customer.
As new customers enters the email journey, we can track, test and optimize the campaign based on the click rates and purchase conversions. Due to the nature of the business, emails are only sent out of certain times of the year. We factored in that these customers want information about deals during certain times of the year compared to weekly deals.
3. Over the course of the campaign, we can see who’s showing the most engagement and interest in the content. That helps us create targeted and segmented new campaigns.
Since the launch of the new website, we’ve generated over $1100 in online sales within 3 weeks of launching. Prior to working with Entreprov, Ballard Vine Works had no follow up engagement strategies for existing customers. Their website was outdated and needed updates.
We created and implemented an engagement campaign to give every customer a personal touch experience. We built a system that strengthens customer relationship with the brand.
Online sales revenue in the first month
All contacts are managed from Centralized CRM
Across 4 Active Campaigns
Successfully Opened Links
During the First Active Month
1-on-1 meeting with the customer to retrieve basic data about the business and their objectives.
Mapping and segmenting the target audience is essential before running any campaigns.
Defining the best strategy and conditions for the automated campaigns.
Creating customized content for the email list with a targeted strategy and objectives.
Analysing campaign results and creating monthly reports.
The initial attempt to build a trusted and long-lasting relationship was a huge success, considering the high acceptance from all the existing customers that are part of the lists.
Actually, only one person unsubscribed, after almost 300 emails sent. The bounce rate was also very low (only 5%), which included mostly inactive or invalid emails.
Furthermore, we have received over 100 new email contacts, which clearly shows the interest of new customers to receive online content and get engaged by Ballard Vine Works in the future. We have also achieved a great open and click rates while comparing to the standard industry benchmarks.