Finding new customers can be challenging for most small businesses. You’re constantly working to balance limited resources and time. Collaborating with other businesses is a great way to grow your customer base. In this article, we’re going to discuss a few ways collaboration can drive growth in your business.

Sharing Customers

Collaboration allows fellow businesses to share potential customers. For example, different businesses bring new customer networks. You want to be constantly exposing your business to a new customer base.

This will be an effective way to maintain the flow of new incoming customers. Recently we hosted a Popup Workshop on Customer loyalty at Clementines clothing boutique in Seattle.


We had a diverse group of tech professionals and wine experts that attended. The event resulted in everyone building new relationships and sharing ideas. In fact, the owner loved the event and the influx of new strategies. In conclusion, collaboration breeds many benefits including new customers.

Collaboration Breeds Innovation

Collaboration helps business owners become more innovative and progressive. For example, I had a chance to connect with Jenna from the Junior League of Richmond. This is an organization that is dedicated to developing women of excellence.

They’ve been around since 1927 and still going strong. They run various types of events such as popup clothing sales events and Touch the truck for kids.

Junior League of Richmond

After learning more about their organization, I was intrigued by how they get their brand to the people. I noticed they’re partnered with over 30 companies. Although you might not need to find 30 partnership, finding a few partnerships can benefit your business and drive new customers. As a result, you will be able to grow your customer base and build those relationships.

Strengthens Your Brand

Through collaboration, you can strengthen your brand and public perception. For instance, associating your brand with the right partners breeds credibility. You want people to associate your brand with positive and credible experiences.  As a result, we’re always looking for bigger companies we can partner with that can add value to our business.

The more positive exposure you can create, the more customers you can attract. In conclusion, partnering up for events or projects can increase your business longevity.Overall, working with other businesses opens the door to sharing new customers. Collaboration creates an opportunity for innovation by sharing ideas and practices.

In addition, you strengthen your brand by partnering with the right companies. In conclusion, finding new customers can be expedited when you think strategically.

Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom tools to help businesses increase customer retention and engagement. Sign up for our newsletter to learn more customer engagement strategies.