Most small business owners struggle with limited time and resources. However, tech-savvy owners find ways to utilize technology to improve efficiency. In this article, we’re sharing some tools that you can use to drive more customer loyalty and save time doing so.

Engagement Tools

Automating parts of customer engagement can be a great way to drive up productivity and revenue. For example, imagine having a tool that reaches out to customers that abandoned shopping carts. In fact, knowing the best platform to reach customer such as text versus email. Entreprov provides a solution that allows you to automate personalized 1 on 1 customer interactions. You will have the ability to give each customer the intimate attention they need to feel valued. In conclusion, customers that feel highly valued, stick around.

Automating Social Media

You need to have a social media tool that allows you to automate posting and updates. For instance, Hootsuite is our preferred choice when it comes to managing social media. It allows you to manage all your social media activity from a central place. In fact, you can schedule all your posts from one dashboard. If you don’t like to figure out the best times for post, let Hootsuite do it instead.

Hosting Customer Events

Having monthly or quarterly events can be a great way to efficiently drive loyalty. For example, events can be used to build better customer relationships and improve your customer knowledge. You can give customers a unique experience and learn while doing it. You will walk away having a better idea of what your customers truly like and dislike. This creates the opportunity to provide better-personalized customer experiences. In conclusion, experiences are one of the biggest influences on customer loyalty.

Having engagement tools can dramatically increase your productivity and customer loyalty. Automating social media will save you hundreds of hours per year. Hosting customer events allows you to execute on two customer objectives simultaneously. Ultimately maximizing your time and resources while increasing revenue is vital to the survival of a small business.


Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom tools to help businesses increase customer retention and engagement. Sign up for our newsletter to learn more customer engagement strategies.