One of the most common things I hear companies ask is how can we increase customer retention. As business becomes more competitive, companies struggle to find ways to increase customer retention. In this article, we’re going to share ways companies can keep their customers coming back.
You want to create a personalized experience that compels your customer to keep coming back. For example, I would be ecstatic if my favorite restaurant told me about a happy hour special on my favorite snack. Make the experience personal and tailored to what the customer really wants. Getting more engagement starts with focusing on what’s important to the customer. Ultimately, you will notice as customer delight increases, customer engagement increases as well.
Leverage Purchase Patterns
Analyzing customer purchase patterns is the easiest way to learn what customers like. There’s a wide array of options available in the market to help you complete this task. We currently have a tool that can help you deliver recommended items to customers. We’re currently developing a tool that will sync with shops POS systems to provide real-time recommendations. For example, imagine that you can provide relevant product recommendations during a live transaction Sign up for our waiting list and become one of the first to use this technology.
The timing of communication with customers can have a huge impact on engagement. For example, sending emails about a big concert 30 minutes prior to the start might not serve as effective. This is where you want to be proactive and start a few months in advance. Another example would be shooting a happy hour text on Friday afternoon about food specials. In conclusion, you want to factor in the timing of when you communicate with your customer.
Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom predictive analytics and automation tools to enhance a company’s performance and decision making.