iOS 15 Updates: Impacts on Email Marketing In September 2021, Apple rolled out new privacy features for iOS 15, the current operating system for all iPhone mobile devices. One of these was Mail Privacy Protection or MPP. This optional feature gives users more control over their email privacy by allowing them to hide their activity…
The customer experience has become a top priority for companies in 2021. But why should you care about the customer mapping experience? There’s been a shift in the expectations of customers. With technology improvements, people know that businesses collect more info about them. The standards have been raised to what companies can do. But again,…
One of the most overlooked components of a successful business is customer retention. You want to have repeat customers regardless of your model. We’ve worked with clients across several industries and have noticed effective ways to increase customer engagement. Today, we’re going to discuss three ways to increase customer engagement. Personalization Increases Customer Engagement Personalization…
Most businesses need customer loyalty to survive. In fact, customer loyalty is one of the most important pieces to sustaining a business. As a business owner, you should be constantly testing ways to increase loyalty. Recently we connected with over 25 businesses to explore some of the most powerful approaches to loyalty. The Experience Creating a…
In order to thrive in business, you need to be unique. We’ve been connecting with dozens of businesses in Seattle. Throughout our journey, we discovered that unique businesses attract customers. In this blog, we’ll share stories of what makes a company unique and why it matters. Increases Sales Your product can be one of the factors…
Providing incentives for loyal customers has more benefits than you may think. You want to have a system that helps you reward customers for loyalty. When you have an effective loyalty program, you can deepen your customer relationship. We’re going to break down how to create a loyalty program. 1. Name Your Program Your rewards program should…
Most small business owners struggle with limited time and resources. However, tech-savvy owners find ways to utilize technology to improve efficiency. In this article, we’re sharing some tools that you can use to drive more customer loyalty and save time doing so. Engagement Tools Automating parts of customer engagement can be a great way to…
Finding new customers can be challenging for most small businesses. You’re constantly working to balance limited resources and time. Collaborating with other businesses is a great way to grow your customer base. In this article, we’re going to discuss a few ways collaboration can drive growth in your business. Sharing Customers Collaboration allows fellow businesses to share potential…
Increasing online sales can be one of the hardest things to do in a business. Online shoppers have unlimited options for every product they want. How do you get their attention focused on your store and actually buying things? We’re going to share 10 ways you can turn more visitors into buyers. 1. Remove Homepage…
Business owners are always struggling with time management and they have no shortage of tasks on a daily basis. But marketing automation tools can really help your coworking space get new customers and increase your workflow efficiency. When it comes to coworking spaces, things can get really challenging with the real-time support demands of your…
It can be a real struggle to get the attention of new customers these days. With e-commerce, shoppers have almost unlimited options to get exactly what they want. This means that getting them to purchase from your brand can truly challenging, to say the least. That’s why we want to present you 7 secrets to…
Customer retention can be a serious issue for many small businesses. After all, attracting new customers and keeping them engaged is generally a straightforward strategy. But most of the time, customers don’t return at all and that can put the business at risk. On the other hand, you should know that there are several things…
You have surely heard how personalization is one of the key strategies to grow your business in 2019. But what does it really mean? At first glance, creating customized content might sound like an easy process. However, personalization without customer segmentation is basically impossible to do. You need to study your customer base first in order to…
The last two weeks have been a wild ride. As the number of Coronavirus cases increased in the Seattle area businesses were impacted drastically. The impact on small businesses started with major tech companies such as Amazon and Microsoft asking their employees to work from home (WFH). Eventually, Small businesses that rely on foot traffic…
Engagement strategies are extremely important to build trust and interest in a long-term relationship with your customer base. Now, customer engagement strategies tend to look at your perspective of the business alone. How to better reach customers? What channels to use? What added value to provide? But that’s not everything you need in order to truly…
What You Need to Know About Getting New Customers (Number 3 Will Shock You!) Every business owner wants to get new customers. After all, that’s the only way to effectively grow your business and fulfill your business vision. However, attracting and getting new customers is far from being a simple task. You need to know…
How to Get Customer Engagement as a Startup? Starting a new business is relatively easy but the true challenge comes when you want to stay in business. Things can get even more challenging when you need to get customer engagement to build a customer base. It’s not good enough to target potential customers and hope…
What are You Doing to Thank Your Top Customers? When you create a new business, it is important to establish a strong business plan and strategy. But you should always keep in mind that the ultimate goal is to achieve new customers. If you don’t sell your products or services, then you will be…
Email marketing is still one of the most powerful marketing channels. Everyone uses email daily for shopping, submitting resumes or checking flight details. Although everyone uses email, figuring out how to leverage email marketing seems to be an enigma. In this post, I want to break down four strategies that we use that generate thousands…
We work with a wide range of industries. One of the challenges every company faces is how to get more money and resources. My goal in this article is to give you tools that will solve that problem. How do you build processes in your business that supports growth? What tasks are you repeatedly doing…
