Contact Migration Total
Tespo Vitamins is a partnership between two companies Tespo and Smile bariatric, their businesses are related to liquid multivitamins for bariatric procedures (smilebariatric.com) and multivitamins for different requirements (gettespo.com) Sell vitamins based on the customers preference.
To migrate contacts from two separate automation tools and companies into one system. Identify the root cause of deliverability issues and provide a solution. Develop a system to manage contact segmentation and list management. Ultimately develop an email marketing plan to drive engagement.
The Personal Touch Engagement Effect
Tespo Vitamins had over a million contacts that needed to be migrated over to a centralized system. Our first action was identifying the health of their email domains and contacts. We wanted to verify what emails would be worth migrating to the new system. While auditing the contacts, we wanted to run an audit on the domain health as well.
We started working with Tespo in November 2020 to revamp their email marketing. The first step was auditing all their email accounts. This audit involved checking the domain Spam reports and blacklist activity. An email blacklist is when servers have labeled your domain as high risk. Being flagged for spam limits your ability to reach a user’s email inbox. Through our audit, we discovered several ways to improve their domain reputation.
- We merged two accounts with 500k plus a piece into a single account before the deadline.
- Tespo was able to track sales from both eCommerce at the same time in a single location.
- Contacts were segmented based on activity and by company
- Their team was able to integrate different apps for both companies using Activecampaign.
- In the middle of the year, the company purchased another business and was able to join everything in the same Activecampaign account without losing time and money.