AVG Open Rate Increased by 20%
Tax Time Allies launched in 2019 to help lower-income families maximize tax filings. Their goal is to educate people on how to get the most out of their income. They’re a group of organizations partnering to help people take control of finances and save money
Click Through Rate
With launching a new brand, they needed to have a planned approach to building relationships. Tax Time Allies main goal was to leverage email marketing to educate their audience. This audience had not received email campaigns from Tax Time Allies prior.
The Personal Touch Engagement Affect
Tax Time Allies partnered with Entreprov to build an email marketing foundation. We started from scratch and built an engagement plan. Before launching Tax Time Allies was not sure about where to start. Entreprov developed a framework for measuring and optimizing email performance.
1. We started by having a discovery call to identify their target goals and challenges. One of the first challenges was launching campaigns to a cold audience. All the contacts were receiving emails from TTA for the first time. We developed a content strategy plan that expanded until April.
The majority of our plan was educating subscribers about Free tax filing. The other part was about educating the audience on money management. Entreprov built an email marketing foundation. We started from scratch and built an engagement plan. Tax Time Allies was not sure about where to start at the beginning.
They needed guidance on choosing CRM’s and setup We recommended Active Campaign as a CRM. Next, we integrated the CRM with their website for tracking. Entreprov then developed a framework for measuring and optimizing email performance.
The initial email was a simple welcome to introduce the new subscribers and tell TTA’s story. Our initial open rate was around 15 %. One of our main goals was increasing engagement.
2. The next goal was optimizing campaign performance. Optimizing email campaigns is all about launching, testing, and relaunching. Being this is their first campaign it’s a learning experience for us and the client. During the first few emails, we tracked what links were clicked and web pages visited. We wanted to understand what their audience responds to. The data combined with industry knowledge would provide insight.