We live in a world that thrives on making information-driven decisions. Data science is a scientific technique of gaining insight into patterns and trends in data. Although there are many ways data science applies to our daily lives we’re going to focus on three ways Data Science is shaping our lives.

AI Powered Google

We’re in an age where Data Science makes being an informed consumer as easy as clicking a button. For example, one of the most powerful tools for everyday consumers is Google. You have the ability to research any topic you desire and get accurate and relevant information within seconds. If a person wanted to travel to another part of the world, they could gather all the information needed for their trip online. As a result, relevant resources would come up in the search based on the search terms.


Personalization is key to the success of any consumer-oriented company in today’s market. Spotify has become one of the largest music streaming services in the world. Becoming a monthly subscriber with Spotify at $10 per month you get a unique experience. Spotify runs algorithms that track and analyze what type of songs you normally listen to and creates a tailored playlist for you on a weekly basis. As a result, this takes away the pain of finding the time to create a playlist for daily activities. 

Automating Complex Decisions

Artificial Intelligence has become a powerful way to enable companies to increase our ability to make complex decisions. For instance, the banking industry has already started utilizing the power of AI technology to improve the customer experience through automation. Chat services have traditionally been a manned operation to aid customer needs. We’re seeing banks explore using AI technology to explore the possibility of automating this process. Hence, AI allows banks to cut down the response time dramatically to meet customer needs.


As can be seen, advancements in technology have granted unlimited access to information with just a click of a mouse. As technology continues, we can expect to see more personalized experiences as consumers. Computers and automation tools will replace many of the services that once were operated by men. In conclusion, technology will continue to shape our lives and impact how we make decisions.

Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom predictive analytics and automation tools to enhance a company’s performance and decision making.