If you’ve followed some of our previous articles, you know having a great website is a necessity. We’re always looking for what are the most important trends in customer retention. In this article, we’re going to discuss three website trends you should follow.

Website Personalization

Create a visitor’s experience by making their visit personal. For example, imagine if a customer visits your site. As a result of being a returning customer, you could greet them by using their first name. This gives visitors the personal touch whenever they land on your site. However, this is only a component of the strategy for personalization. Ultimately, you want to experiment and test what are the most effective ways to engage with your customer. Download a free copy of 7 Tips on What Makes the Best Home Page to learn more ways to increase engagement.

Tell a Story

Your website should tell a story of how you help customers in your niche. For example, visitors should know what you do the moment they land on your site. Statistics prove that you only have a few seconds to capture the visitor’s attention. This means your message has to be clear and offer value in a few words. Stories are one of the most powerful ways to build a human connection. As a result, you will get interested visitors to take action on your site.


Call to Action

Your website needs to have a clear call to action buttons to direct visitors once you’ve captured their attention. Your visitors need to have a way to act on their excitement. For example, a visitor likes your travel blog and wants to sign up for weekly updates. By having a sign-up button on the homepage or blog page, you can capture interested visitor. As a result, you get to collect a name and email for all interested visitors.

Make the visitor’s experience memorable by making it personal. Always tell a story to explain the value of your product. Provide a full visitor experience by having a strong call to action. In conclusion, following these website trends will increase your customer engagement.

Alex Brooks is the founder and CEO of AE Brooks, LLC (d/b/a, Entreprov), a Seattle-based firm that builds custom tools to help businesses increase customer retention and engagement.