ActiveCampaign is a versatile marketing automation tool that helps small businesses like yours nurture customers and increase business.
Simply put, with ActiveCampaign, you can launch targeted campaigns that connect with your audience, and we’ll show you some of the best campaigns to use.
1. Onboarding Series: Nurturing New Customers
The welcome series is a crucial campaign that introduces your business to new customers and establishes a strong and positive first impression.
This series introduces your brand to your reader and builds the initial connection. Use this opportunity to provide helpful resources, samples of answers to common questions, and a simple call to action (e.g. book a call, learn more, shop now, etc.).
2. Lead Nurture Campaigns: Building Customer Relationships
Lead nurture campaigns’ main focus is to build and strengthen relationships. Your customers should feel more confident in your offer and they help you stay top of mind. Ultimately, that means they trust you as a resource or advisor with the solution to the specific problem they have.
These campaigns require personalized messages that show the reader you’re the expert and be sure to make it easy for them to take action to work with you.
3. Abandoned Cart Recovery: Reclaiming Lost Opportunities
Cart abandonment flows should be a necessity if you’re in e-commerce.According to Hotjar, almost 70% of shoppers abandon their carts. There are several tactics you can test with your recovery emails. Some include discounts, offering free shipping, and coupons. Just make sure that whatever offer you present is time sensitive. That could be as simple as putting an expiration date on the offer, or it might mean adding a ticking clock to the email.
4. Cross-Sell and Upsell Campaigns: Increasing Average Order Value
Most business owners think about the initial sale but the true value is in the upsell and cross-sell. Increasing your average order value translates to more revenue for less cost.
A Hubspot study points out that 72% of the salespeople’s revenue came from an upsell. This means there’s a major upside to having upsell flows, and ActiveCampaign, can help you leverage segmentation to unlock these opportunities.
5. Customer Feedback Surveys: Enhancing Customer Experience
Customer feedback surveys are invaluable for small businesses. If you’re aiming to improve your offerings and customer experience, this is a must.
Automate email surveys to gather insights, suggestions, and feedback from your customers. Use this information to optimize your products, services, and marketing strategies. What gets measured gets improved and customer feedback should be top of the list.
6. Birthday and Anniversary Rewards: Celebrating Special Moments
A thoughtful and powerful gesture, birthday and anniversary campaigns strengthen your relationship and invite your clients to make a purchase. According to Omnisend, birthday emails receive 179% more clicks than your typical marketing email.
Send automated emails with special offers or discounts to commemorate these milestones. This flow should be an essential part of your plan as a business owner.
7. Seasonal Promotions and Offers: Capitalizing on Opportunities
Seasonal promotions are a powerful way to grab customers’ attention during timely events.
Plan campaigns around holidays, seasonal events, or significant dates relevant to your business. This requires planning ahead but the ROI is worth the hassle.
I recommend having a content calendar to get organized. And the most difficult thing of all is to stick to your plan. Most small businesses quit before they see progress.
8. Referral Programs: Harnessing the Power of Word-of-Mouth
Referral programs can be powerful if they are executed well. The key in referral programs is the incentive for the affiliates.
This requires extra thought to discover what motivates people. We recommend testing rewards, discounts, cash, or credit offers. Once you find something that works, double your efforts.
ActiveCampaign is a game-changer for small businesses. You’ll be years ahead of the competition by launching these 8 flows. With ActiveCampaign, small businesses can segment their audience and personalize engagement.